The New Way to look at
Accounting & Finance
The mission: "To put academic accounting & finance knowledge, through easy-to-use technology and easy-to-understand education, in the hands of entrepreneurs, businesspeople & investors"
accofina.com will always be available for you. You can contact us for customer service, customer feedback, complaints, concerns, issues; for anything at anytime. See below on how to get a hold of us, or simply use the email form here:
- Post: 2/34 North St. Armidale NSW 2350, Australia
- Phone: + (61) 2 6696 3230
- Email: firstname.lastname@example.org
- Facebook: facebook.com/accofinaDotCom
- Twitter: @accofina
- Google+: plus.google.com/+accofina/
Who is accofina
For too long accounting & finance technology has been seen as an expensive compliance requirement of business, and for investors, the accounting technology space has been bare or out of financial reach. Yet, the entire academic fields of accounting & finance are littered with simple, straightforward techniques that can allow better business and investment decisions…yet they have gone unknown except to those whose speciality were these fields of study; and then when learned, they have been hoarded so exorbitant fees can be charged.
Axel Tracy, the founder of accofina.com has a passion for accounting & finance, technology and teaching. He believes these passions can be combined to break down "the accountants' curtain" and offer low-cost, universal & user-friendly accounting & finance applications and education.
This website is the output behind this belief.
accofina.com is a Division of Bidi Capital Pty Ltd, a company founded, owned & directed by Axel Tracy.
Axel Tracy is a business student at the University of Technology, Sydney (UTS). At UTS, and The Australian National University, Axel has been trained in business, accounting, I.T. finance & economics. He has a leading GPA and is a member of the invitation-only Golden Key International Honours Society and UTS Honours Society. Axel has also been employed by UTS as a private tutor and to run PASS sessions for anywhere between 2 to 25 students in 'Accounting Standards & Regulations', a subject within the UTS Accounting Major.
Bidi Capital Pty Ltd was incorporated in NSW, Australia, in February 2012. It is the holding company for two financially-focussed online enterprises, accofina.com & RatioAnalysis.net
Bidi Capital ACN: 155 211 233. ABN: 34 155 211 233
Axel's vision and product development ideas soon started to outstrip the narrow focus of RatioAnalysis.net; he wished to replicate the success of RatioAnalysis.net in the wider fields of accounting & finance. As a result, two separate brands and websites were organised (accofina.com & RatioAnalysis.net), particular products were rebranded and websites streamlined. From September 2013 accofina.com was launched and RatioAnalysis.net returned to its core theme.
With the rapid growth of RatioAnalysis.net and the addition of more paid products on-site, the decision was taken to transfer the structure of the website from being an individual sole-trader to a separate incorporated entity. Bidi Capital Pty Ltd was registered in February 2012 and took ownership of RatioAnalysis.net later that month.
RatioAnalysis.net was founded to provide a simple, clean & professional online tool to calculate financial ratios and allow DIY Financial Analysis for businesspeople, investors & students. It was founded as a set of free tools to be funded by on-site advertising.